Lava launches their design-centric premium smartphone: the Icon

Indian phone manufacturer Lava International today announced the launch of its premium smartphone, the Icon. It features a premium metallic construction and is 7.7 mm thick with a glass finish on the back panel. The front camera is 5 megapixels with an Omni Vision sensor, f/2.4 aperture, 4-element lens and a BSI-II sensor with blue glass filter that protects the sensitive image sensor against overexposure in the infrared wavelength range. The camera also features a ‘face beauty’ mode that acts as a digital makeup room for tweaking portraits to appear more pleasing. The photo features also include Face Detection, HDR, Panorama Mode, Smile Shot & Multi view.

The main camera is 13 megapixels with dual-LED flash, a Sony EXMOR sensor with 5-element lens and a blue glass filter as well. The camera records Full HD (1080p) videos. The 5-inch 720p screen is IPS with full lamination for improved viewing angles along with Asahi Dragontrail Glass that offers resistance against scratches and nicks.

Powering this phone is a 1.3 GHz Quad Core ARM Mali 400 MP2 processor and 2GB of RAM. Its Star OS is built on Android 4.4, enabling users to customizable many aspects of the user interface such as gesture controls for launching apps even when the phone is in standby.

On the connectivity front, the Icon offers 3G, Wi-Fi, Micro-USB, and Bluetooth. The device packs a 2500mAh Li-Pol battery that ostensibly allows up to 20 hours of talk time on 2G and up to 9 hours of talktime on 3G.

The phone will be available for Rs 11,990 at selected retail stores in India. It will also be available online exclusively on Snapdeal.com from 1:00 pm onwards on 9th April 2015.

Key Specs:

Screen: 5-inch HD IPS display (720p) with Asahi Dragontrail glass
Processor: 1.3 GHz Quad Core Processor
Memory: 2GB RAM, 16GB internal memory expandable up to 32GB
Camera: 13 MP f/2.0 rear with Sony EXMOR sensor and 5-element lens, 5MP f/2.4 front camera with 4 elements
Battery: 2500 mAh
Price: Rs 11,990