The search engine giant decided to offer Nearline given the staggering amount of data produced by users worldwide. Nearline allows users to store cold data and access it faster than the traditional storage data services available in the market.
“Many of you operate a tiered data storage and archival process, in which data moves from expensive online storage to offline cold storage. We know the value of having access to all of your data on demand, so Nearline enables you to easily backup and store limitless amounts of data at a very low cost and access it at any time in a matter of seconds,” according to Google in a blog post.
Google’s Nearline directly competes with Amazon’s GlacierAmazon.com’s Glacier offers a similar pricing, but it takes 3 to 5 hours before users can access their stored data.
Henry Baltazar, an analyst at Forrester Research told Bloomberg that Nearline is a direct competitor against Amazon.com’s Glacier. He noted that the e-commerce giant hasn’t experience a direct competition in terms of pricing since it started offering the product last year.
Currently, Amazon.com is the leader in cloud services market. The e-commerce giant account for 30% market share compared with 5% market share of Google during the fourth quarter, according to data from Synergy Research Group.
Baltazar said Google is “trying to catch up with the other players. They want to sell more.”
Google’s partnered with leading backup and storage providers including Veritas/Symantec, NetApp , Iron Mountain and Geminare to provide a seamless experience in adopting Nearline.