Tuesday, 24 February 2015

Apple acquires Camel Audio, a music technology company: Report

Apple acquires Camel Audio, a music technology company: Report
Apple has acquired Camel Audio, a London-based music technology company, according to a report by MacRumors.
Camel Audio produces the Alchemy software suite, featuring plug-ins, virtual synthesisers, effects and so on to help with digital tracks. The acquisition doesn’t come across as a surprise as last month the company shut its doors to customers and its products were no longer available. However, it didn’t talk about acquisition.
The site reportedly wrote, “We would like to thank you for the support we’ve received over the years in our efforts to create instruments and effects plug-ins and sound libraries. Camel Audio’s plug-ins, Alchemy Mobile IAPs and sound libraries are no longer available for purchase. We will continue to provide downloads of your previous purchases and email support until July 7, 2015.”
MacRumors have now got their hands on a document that names an Apple lawyer as the new director of the company and the address is also changed to 100 New Bridge Street, which is Apple’s UK HQ.
“Apple’s decision to discontinue Camel Audio’s products – rather than simply bring them in-house, as it did with Beats – suggests they will be folded into existing Apple products,” points out BusinessInsider.
It isn’t yet clear how the company plans to utilise Camel Audio. However, it is speculated to be employed for the future version of Logic Pro X that is Apple’s software designed for professional musicians or GarageBand. However, there is no official word from Apple or Camel Audio, yet.