Monday, 8 December 2014

Micromax Canvas Selfie with 13MP front camera announced

NEW DELHI: Micromax has unveiled a new selfie-focused Android smartphone, Canvas Selfie in the Indian market. The phone's unique selling proposition is its 13MP front camera which is accompanied by an LED flash. The company has not revealed the pricing of the phone but has said that it will be available via online and offline stores starting second week of January.

The phone will be available in mystic blue and angelic white colour variants and sports a faux leather finish at the back. It has a 4.7-inch HD (720x1280p) IPS display.

Powered by a 1.7GHz MediaTek octa core processor and 2GB RAM, the phone comes with 16GB internal storage and a microSD card slot that supports cards of up to 32GB. The phone runs Android 4.4 KitKat.

The Canvas Selfie features a 13MP rear camera with LED flash, and a 13MP front-facing camera also accompanied by a flash. Both cameras have auto focus and Sony sensors. The smartphone comes with inbuilt beauty tools for taking better selfies in the camera application including 'Eye Enhancement' which makes eyes bigger & brighter; 'Face slimming' which offers high cheek bone effect & rid you of the double chin; 'Skin Smoothening' which helps remove blemishes; 'Teeth Whitening' for whitening teeth; and 'Remove Oil' tool to get rid of the oil patches.

Users can also add make up effects like mascara, eye-shadow, blush and lip gloss.

The dual sim smartphone supports 3G, Wi-fi, Bluetooth 4.0 and GPS connectivity options. It comes with a 2300mAh battery.

Other selfie focused phones include HTC Desire 820 which sports an 8MP front camera. Oppo N1, N1 Mini and N3 phones also come with rotating camera swivels so a single module doubles up as the front as well as the rear camera, offering enhanced selfies.

Commenting on the launch, Vineet Taneja, chief executive officer, Micromax said, "At Micromax, customer centricity has always been at the core of developing products. With over a million selfies being taken every day, out of which 40% claim to re-touch them, we have created a perfect blend of hardware and software to give you that perfect selfie. The Canvas Selfie is an ideal smartphone for the selfie-obsessed users delivering fantastic images and equipping them with great beauty editing tools to look glamourous always."