Saturday, 8 November 2014

Sachin Tendulkar's autobiography sales beat those of Steve Jobs, challenge JK Rowling, Dan Brown

Sachin Tendulkar's autobiography 'Playing it My Way' has already beaten Steve Jobs' biography as the best-selling book in this category in India. The record was broken in less than a day of the launch of the book on November 6.
Hachette India, which is the publisher, said that 1,50,000 copies of Sachin's books had been pre-ordered as of Wednesday while the initial print order for the book was 1,10,000 copies.
Sachin's autobiography is even challenging records set by authors like Dan Brown and JK Rowling in the hardback category. This is even more impressive because Dan Brown and Rowling mainly write fiction, which usually sells more.
In the mass market paperback category, however, Sachin's book still has a lot of catching up to do. Top sellers like Chetan Bhagat and Amish Tripathi have been consistently claiming the top honours here.
One reason for this could be that books like those of Bhagat cost only about Rs 150-200. On the other hand,  Tendulkar's book 'Playing it My Way', which contains some startling revelations, has a cover price of Rs 899. However, the book is available for half that price online.