Recently, Mahindra bought shares in the
renowned French company Peugeot. The 49 percent stake they bought in
Peugeot ensures that the brand image is not fettered while it remains a
profitable deal to Mahindra. The deal will be seen through over the next
2-3 months. Though there are no confirmations of plans, pricing or
launches, there are rumors flying all around town about the new models
that will be coming up with a creative blend of the styles of both of
these companies.
Peugeot Scooters spotted at Mahindra's plant
Peugeot
offers a varied range of scooters with engine capacities starting at as
low as 50 cc, going up to 400 cc. The engines have different cooling
systems, liquid based or air based, depending on the capacity they
provide. Some of the models have been spotted at the Mahindra
facilities.
Peugeot Scooters spotted at Mahindra's plant
Peugeot
Satelis is a model that is powered by a 4 stroke 125 cc engine. The
Streetzone is another model with a lower capacity. It is powered by a 2
stroke 50 cc engine. The Speedfight is yet another model powered by a 2
stroke 50 cc horizontal engine while CityStar150 is the one with the
highest capacity among those spotted. As the name suggests, it has an
engine with the capacity of 150 cc.
Peugeot
has been ruling the European two-wheeler market since a long time now,
dating back to around a century. Hence, it is preserving its name by
holding a 51 percent stake in the company. It is being learned that the
merger will have no effects on the branding of products of either
company. However, it is still unclear as to what brand the products will
be carrying. The Mahindra scooters will be priced in such a way that
they are easily affordable by masses while the Peugeot scooters will be
priced slightly higher. It must be noted that currently, Vespa is the
only premium scooter brand available in the Indian market.
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