Sunday, 5 October 2014

Google preparing a WhatsApp competitor: Will it go Google Plus way?

There are clear indications that Google is preparing a WhatsApp competitor. But many believe that it will go Google Plus way?
Google tried to kill Facebook several moons ago. But it survived. Now the company is planning to kill a Facebook baby that seems to have become bigger and bigger. Yes, the search giant has said that it wants to take on Facebook’s WhatsApp messaging service with a messaging service of its own.
Many moons ago the company looked a lot confidence while announcing its plan to kill Facebook with its  Google Plus social networking platform. But while Facebook has become a really huge success the search giant has now fixated its attention to its very successful messaging service WhatsApp. Many people had predicted that with the launch of BlackBerry’s BBM too, WhatsApp will be impacted. But apparently nothing happened and the messaging service has gone on to touch new height and more and more users are now joining it than ever before.
It is an open secret that Google must be feeling at loss after its efforts to acquire WhatsApp remained unfulfilled. Analysts are of the opinion that the search giant’s rumored WhatsApp rival is all set to be tested in emerging markets including India. Nikhyl Singhal, a top Google official is visiting India to have a firsthand experience of messenger app scene.
There is little doubt that WhatsApp’s success has impressed the search giant. What convinced Google to take a plunge into the free messaging service is about 600 million monthly users around the world of Whatsapp and it is growing. It is understood that till now Whatsapp that ruled the roost is to face a new rival that too from Google. It would be interesting to see how Google’s new app competes with Whatsapp that already had capture the market with many users in India. To b eat Whatsapp, Google has to think of giving something extra that the former is not giving. It is then only that enthusiasts will embrace Google’s new product otherwise like its earlier foray in social media this could also be a disaster.
Google’s messaging service may not give much hope to the market given the fact that already there are several great such apps. This is what an Indian daily reported on Google’s effort: “Last month, Google sent top product manager Nikhyl Singhal to India to do a recce of the messaging app ecosystem in the country as the company looks to catch up on an opportunity it lost to others. The Google messenger is in early stages of development and is likely to be launched in 2015, sources aware of the plans said.”