Apple Inc in a recent poster was compared
with Hitler. CEO and founder of Chinese Internet TV, Leshi TV (LeTV)
posted an image through the official LeTV Weibo account having an image
of Hitler wearing a red armband with an Apple logo on it. The image was
originally posted out to hint the upcoming smartphone from the LeTV.
On the top of the image, LeTV was
comparing the attributes of closed and open source software. In the
native language, it was written as “Crowdsourced, freedom vs. arrogance,
tyranny”. Crowdsourced and freedom referred to the collaboratively
build Android operating system or any other open source project for that
matter, arrogance and tyranny was indicating towards the closed source
iOS and the entire Apple ecosystem.
Jia’s words argue about the Cupertino
giant’s approach to manufacturing the smartphones that restrict
developers from implementing their creativity and innovation. Being in a
closed source environment, iOS restricts developers to develop in a
particular context, however, not beyond it.
The CEO compared the Apple Inc as a ‘Dusk
Empire’, meaning that it will fall and is dying. The image also had a
smartphone with doors opening to freedom — at least that’s what the LeTV
will say.
It isn’t the first time when Apple Inc
has been hit with such type of criticism by the rival companies. It was
only a few days ago when Google launched its latest advertisement
campaign for Android taking a direct aim at the Apple, saying “Be
together, not the same.”
However, Apple Inc isn’t the only company
that has maintained the ecosystem of closed source. Microsoft Windows
is also doing exactly the same, Windows Phone and Windows for PC all
have their source codes kept behind the doors. None of these companies
target them for not being open source. The reason is simple, Windows
Phone isn’t that popular and isn’t thing to worry about for these
companies.
It is without a doubt that the Android
and iOS are currently the two pioneers in the smartphone industry, while
Apple sells them under its brand name, Google is providing builds to
other companies for them install it on their smartphones.
The image can be clearly seen as the
marketing strategy and a low-grade attempt to attract few customers on
the board, nothing else.
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